Stella McCartney “Seek Contrast”
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Visual Narrative for Consumer Engagement: Stella McCartney Fashion Conceptual Video
For a Visual Narrative course, my group planned and executed a video shoot for the sustainable fashion brand Stella McCartney titled “Seek Contrast”. This campaign celebrates the differences and similarities among us all, encouraging one another to seek contrast and go against the norm. Collateral for this project included a professionally shot and edited video and photo shoot, film poster, and process book. My team included LXMT students Grasyn Waisner, Wanglei Qin, and Qiuyu Wu.
