Zimmermann Home Extension — Portfolio: Madison Drake

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Advertising Luxury: Zimmermann Home Extension

Our group was tasked with developing a strategic brand extension and IMC plan for a luxury brand of our choice. Zimmermann Home was created with the intention to allow our customers to enjoy a dreamlike atmosphere from the comfort of their home and regardless of their zip code. Parts I specifically worked on include poster below, customer segmentation, core customers and personas, mental and market space, consumer insights, primary research analysis, positioning strategy, budget allocation, concept testing, and social media mockups.

Stella McCartney Fashion Editorial